Our Story
Industrial By Nature creates Australian-made structures that support people to move, connect, and play.
Founded in 2012, we set out to bring more meaningful movement into public spaces. In 2015, we launched Australia’s first modular outdoor Bouldering range, establishing a new benchmark for youth and teen recreation beyond courts and skateparks. Since then, we’ve grown into a company with multiple brands, each focused on creating products that are both distinctive and durable.
We work with municipalities, schools, architects, developers, and community groups across Australia and abroad — supported by a network of trusted local partners who bring regional knowledge and expertise to every project.
What we do
Industrial By Nature creates purpose-built products that enhance the way people interact with public space. Our work spans sport, play, and placemaking — balancing thoughtful design with long-term functionality.
We combine design thinking, engineering expertise, and hands-on manufacturing to create structures that feel at home in their environment — and perform in the real world.
How we work
IBN designs and manufactures products that support movement, play, and interaction in public space. Our approach blends creative design, robust engineering, and practical production to deliver solutions that are both durable and considered.
While our range includes proven systems ready for installation, we also collaborate on tailored configurations where unique environments or user needs call for something specific.
Our values
Across every brand, we’re guided by four principles:
Natural movement — instinctive, inclusive, and engaging for all ages.
Engineered for the real world — tested to standards, built for Australian conditions.
Made here, made to last — Melbourne-based design and production, with sustainability at the core.
Craftsmanship that endures — products designed for long-term use and repeat engagement.
Our team
Our multidisciplinary team brings 75+ years of combined experience in design, engineering, placemaking, and community projects. By keeping design and production in-house — and working alongside local delivery partners — we maintain full control over quality while ensuring our products serve the communities they’re made for.
Designed. Engineered. Built by IBN.
We don’t outsource creativity or quality. Every product is imagined, prototyped, tested, and manufactured in-house at our Melbourne facility. That means local jobs, faster timelines, and full control over the details. Whether it’s a one-off climbing structure or a national equipment rollout, our focus stays the same: make it strong, useful, and striking.
If you’re looking for products that perform under pressure — and invite people to keep coming back — you’re in good company.
Industrial By Nature Pty Ltd
27 Sir Laurence Drive Seaford VIC 3198
info@industrialbynature.com.au
0409 180 094
